This is the agreement every Go Hero client signs online, in full. Your copy has your business details and your own Schedule A (your plan’s scope and fee). Questions: [email protected].
CLIENT SERVICE AGREEMENT
Version 1.14
This Client Service Agreement (the "Agreement") is between Go Hero, a Maryland business ("Go Hero," "we," "us"), and the client named below ("Client," "you"). It takes effect on the date Client signs it electronically (the "Effective Date").
- Client
- [Your business name]
- Address
- [Your business address]
- Phone
- [Business phone]
- Primary contact
- [Your name], [Your title]
- [Your email]
- Website
- [Your website]
1. Services
Go Hero will provide the growth services Client selected, as listed in Schedule A (Services and Fees), which is part of this Agreement. Depending on the plan, these can include advertising, ad creative, landing pages and website improvements, follow-up and automation, reviews and reputation, and bringing past customers back, each as described in Schedule A. For advertising management, the services include:
(a) Campaign build-out: account structure, campaigns, audiences and ads built around Client's products or services and the areas Client sells to on each advertising platform listed in Schedule A.
(b) Ad formats that fit Client's goals on those platforms, such as Search, Display and Video (YouTube) on Google, feed, stories and reels placements on Facebook and Instagram, and in-feed video on TikTok.
(c) Conversion tracking: installing the platform tags (pixels) and setting up tracking for calls, form submissions, bookings, purchases and other key actions, with Client's help where website access is needed.
(d) Audience and location targeting.
(e) Ongoing optimization: bids, budgets, ad copy, creatives, keywords and negative keywords.
(f) Performance insights and regular progress reports.
Any other services selected in Schedule A are delivered as described there. Go Hero may use trusted contractors or partners to deliver parts of the services, and remains responsible for the services under this Agreement. Work outside this scope, such as a full website rebuild or services not listed in Schedule A, needs a separate written agreement.
2. Term and cancellation
(a) Minimum term. This Agreement has the minimum term stated in Schedule A, starting on the Effective Date. If Schedule A states none, the minimum term is three (3) months.
(b) After the minimum term. The Agreement then continues month to month, unless the parties agree in writing to a new fixed term. Either party may cancel at any time after the minimum term with thirty (30) days' written notice. Email to the addresses in this Agreement counts as written notice.
(c) Early cancellation. Client may ask to stop services during the minimum term by written notice, but the fees for the rest of the minimum term remain due. Fees paid in full for the term cover the whole term and are not reduced.
(d) Termination for cause. Either party may end this Agreement by written notice if the other party materially breaches it and does not fix the breach within ten (10) days after written notice.
3. Fees and payment
(a) Fees. Client will pay Go Hero the fees shown in Schedule A. Monthly fees: the first month is charged when Client signs up, and each following month is charged in advance on the same day of the month. Paid in full: where Schedule A says the fee is paid in full, it is charged once when Client signs up and covers the whole term, and any monthly fees after the term are billed as stated in Schedule A. Any one-time setup fee is stated in Schedule A; if Schedule A states none, there is no setup fee.
(b) Automatic billing. Fees are billed automatically, through Stripe, to the payment method Client provides at signup: a card, or a U.S. bank account debited by ACH. Client authorizes Go Hero to charge that payment method for the fees in Schedule A on each billing date until this Agreement ends, including any fee change made under Section 3(e). For a bank account, this authorization also covers re-presenting a returned debit once and, where needed, a correcting credit or debit for a billing error. Client may revoke this authorization by written notice to [email protected] at least three (3) business days before a billing date, but revoking it does not end this Agreement or reduce fees owed. Client will keep a valid payment method on file.
(c) Ad spend. Client pays the advertising platforms (such as Google, Meta and TikTok) directly for advertising through Client's own ad account billing. Go Hero does not mark up, handle or resell ad spend. Schedule A states the monthly ad budget the fees cover. Client sets and approves the budget and is responsible for all charges from the advertising platforms.
(d) Late or failed payments. If a payment fails, Go Hero will let Client know. If it is not resolved within three (3) days, Go Hero may pause services until the account is current. A pause does not reduce fees owed for the minimum term.
(e) Fee changes. Go Hero may change its fees after the minimum term with thirty (30) days' written notice.
(f) No refunds. Fees paid are not refundable, including for partial months and early cancellation. Go Hero does not offer refunds, service credits or free service periods, including if a launch takes longer than estimated.
(g) Expansion. Client may add services, channels, locations or ad budget at any time by accepting a written expansion proposal from Go Hero (online acceptance or email is fine). The added fees apply from the next billing date after acceptance.
(h) Fee basis. Fees are set from the information about your business you give us when you sign up. If that information turns out to be materially inaccurate, we may correct the fee from the next billing month with 30 days' written notice, and you may cancel instead without penalty. At renewal, fees reflect the scope of work then needed, with 30 days' notice.
4. Client responsibilities
Client will: (a) give Go Hero the account access needed to do the work, such as Google Ads, Google Analytics, Google Business Profile, Meta Business Manager, Facebook Page, Instagram, TikTok, social media and website or tag manager access; (b) complete onboarding, respond to setup requests (such as access invites and approvals) within a reasonable time, and keep a valid payment method on each ad account; (c) provide accurate information about Client's business, products or services, service or sales area, licenses, pricing and offers; (d) review and approve campaigns and ad content in a timely way; (e) respond promptly to the leads the campaigns generate; and (f) tell Go Hero about changes that affect advertising, such as new products or services, capacity, stock or promotions. Client is responsible for making sure the claims in its ads about its own business are accurate and lawful.
5. Ownership
(a) What Client owns. Client owns its advertising accounts (such as Google Ads and Meta), the campaigns, ads, audiences and conversion settings inside them, its pixels and datasets, its analytics and tag manager accounts, its domain, its Google Business Profile and social media accounts, its brand materials and content, and its customer and lead data. Go Hero sets these up in Client's name and works in them through access Client can remove at any time. Client allows Go Hero to use Client's name, logo and content to deliver the services.
(b) The Go Hero System. Go Hero owns the Go Hero System: the landing pages and funnels it builds and hosts (their design, layout and code), follow-up automations and message sequences, tracking, call-tracking and reporting setups, dashboards, templates, creative library, playbooks, methods and know-how, including improvements made while working with Client. While this Agreement is in effect and Client's account is paid up, Go Hero gives Client a non-exclusive, non-transferable right to use the Go Hero System for Client's business. The Go Hero System is hosted on Go Hero's platforms and is not transferred to Client. Go Hero may use the Go Hero System for other clients, but never Client's data or confidential information, except aggregated and de-identified data under Section 5(f).
(c) Client's ad copy and images. Once Client has paid the fees for the full minimum term and all invoices due, Go Hero assigns to Client its rights in the final ad copy, ad images and ad videos it made specifically for Client, effective on that payment. Until then, Client may use them only in campaigns Go Hero runs for Client. This does not cover stock or other third-party material (which stays under its own license), Go Hero's templates and creative library, drafts and unused concepts, or elements in which no one can hold rights (such as some AI-generated content). On request, Go Hero will send the final files. Go Hero will obtain matching rights from its contractors.
(d) When this Agreement ends. (i) Client's right to use the Go Hero System ends. So that live ads never send people to a dead page, Go Hero keeps the web addresses of the landing pages it made for Client redirecting to Client's own website for thirty (30) days, then turns those pages, its automations, tracking numbers and dashboards off. (ii) If Client's invoices are paid, Client may buy a static copy (HTML and images) of any landing page Go Hero made for Client for a one-time fee of two hundred fifty dollars ($250) per page; on payment Go Hero grants Client a perpetual, non-exclusive license to use that page's design and code for Client's own business. (iii) Within thirty (30) days Go Hero sends Client an export (CSV) of all of Client's leads and contacts held in the Go Hero System, together with the text of Client's follow-up messages, then deletes its copies unless the law requires it to keep them. The automation engine itself (its workflows, logic and software) stays Go Hero's. (iv) Go Hero removes its access to Client's advertising, analytics and tag accounts within five (5) business days, and everything inside those accounts stays with Client. Conversion actions stay in Client's accounts; any that measured Go Hero's landing pages stop recording once the redirect ends, until Client connects its own pages. (v) While this Agreement is in effect, Client may also ask for an export (CSV) of its lead data at any time, and Go Hero will send it within ten (10) business days. (vi) If invoices are unpaid, the assignment in Section 5(c) does not take effect and Client may not keep using the ads Go Hero made until they are paid.
(e) Portfolio. Go Hero may describe the work and show anonymized results and finished ads in its marketing, without disclosing Client's confidential information, unless Client asks in writing that it not.
(f) Aggregated insights. Go Hero may create aggregated and de-identified data from the services (such as costs per lead, conversion rates and the results of creative, offers and channels, by industry and region) that does not identify Client, its customers or any individual, and may use it to operate, train and improve the Go Hero System and to provide benchmarks to its other clients and users of its software. Go Hero will not disclose Client's identity, its non-public prices, bids, budgets or targets, or personal information about its customers, and will not use Client's non-public bids, budgets or targets to set bids or prices for anyone else. Section 6 does not limit this Section 5(f).
6. Confidentiality
Each party will keep the other's non-public business information confidential and use it only for this Agreement. This does not apply to information that is public, that the receiving party already knew, or that must be disclosed by law. This obligation continues for two (2) years after this Agreement ends.
7. No guarantee of results
Advertising results depend on many things outside Go Hero's control, including competition, demand, Client's pricing, reviews and website, how quickly leads are answered, and the advertising platforms' own systems and policies. Go Hero will do the work described in this Agreement carefully and professionally, but does not guarantee any specific number of leads, calls, sales, rankings or return on ad spend.
8. Limitation of liability
Go Hero is not liable for: changes to the advertising or social platforms' (such as Google's, Meta's or TikTok's) systems, policies or pricing; account suspensions, ad disapprovals, verification holds or other actions taken by those platforms; market conditions; outages of third-party services; or any indirect, incidental, special or consequential damages, including lost profits. Go Hero's total liability arising out of or relating to this Agreement, in contract, tort or otherwise, is limited to the fees Client paid to Go Hero in the three (3) months before the event that gave rise to the claim. These limits do not apply to fraud, gross negligence or willful misconduct, or to Client's obligations to pay fees or to indemnify under Section 8A. Any claim against Go Hero must be brought within one (1) year after the event that gave rise to it.
8A. Warranties and indemnity
(a) Except as stated in this Agreement, the services are provided "as is," and Go Hero disclaims all implied warranties, including merchantability and fitness for a particular purpose.
(b) Client will defend, indemnify and hold harmless Go Hero, its affiliates, personnel, contractors and successors from third-party claims, fines and reasonable attorneys' fees arising from: (i) the accuracy or legality of Client's business information, licenses, offers, pricing and the claims in its ads; (ii) content, trademarks or images Client provides; (iii) Client's own calls, texts, emails, recordings and follow-up with leads, and the consents for them; and (iv) Client's breach of this Agreement. Go Hero will indemnify Client in the same way for third-party claims arising from content Go Hero creates that infringes someone else's intellectual property.
9. Assignment
Client may not assign this Agreement without Go Hero's written consent. Go Hero may assign this Agreement, by written notice to Client, to an affiliate or successor of the Go Hero business. On that assignment, the assignee takes on all of Go Hero's rights and obligations, and Go Hero is released from obligations arising after the assignment. The terms, fees and remaining term continue unchanged, and Client's payment authorization in Section 3(b) continues for the assignee, which may bill under its own name.
10. Relationship and notices
Go Hero is an independent contractor. Notices under this Agreement may be sent by email: to Go Hero at [email protected], and to Client at the email address above.
11. Governing law and disputes
This Agreement is governed by the laws of the State of Maryland, without regard to its conflict of laws rules. Any dispute will be brought only in the state courts located in Baltimore County, Maryland, or the U.S. District Court for the District of Maryland, and both parties consent to that jurisdiction. In any action to collect unpaid fees, or in which a party substantially prevails, that party may recover its reasonable attorneys' fees and costs. EACH PARTY WAIVES TRIAL BY JURY TO THE EXTENT PERMITTED BY LAW.
12. Electronic signatures and records
The parties agree to sign and keep this Agreement electronically. A typed name entered as a signature has the same effect as a handwritten signature, and an electronic record satisfies any requirement for a written record, consistent with the federal Electronic Signatures in Global and National Commerce Act (ESIGN) and the Maryland Uniform Electronic Transactions Act. Client may request a paper copy at no charge by emailing [email protected], and may withdraw consent to receive records electronically going forward by written notice. Withdrawing consent does not affect the validity of this signed Agreement.
13. Entire agreement
This Agreement, including Schedule A, is the entire agreement between the parties about these services and replaces any earlier proposals or discussions. Changes must be agreed in writing (email is fine) by both parties. If any part of this Agreement is found unenforceable, the rest remains in effect.
Acceptance
By typing their name and selecting "Sign agreement," Client's representative confirms they have read and agree to this Agreement and are authorized to sign it on Client's behalf.
For Go Hero: Go Hero, Authorized Representative. Go Hero accepts this Agreement upon receipt of Client's signature and Stripe's confirmation that the first payment was authorized.
SCHEDULE A: SERVICES AND FEES
Schedule A is part of the Agreement. It is filled in for each client from the plan they accept, and repeats that plan word for word:
The services and scope: the channels, the area, what is built and run every month, and how updates are sent.
The monthly fee, any one-time setup fee (if Schedule A states none, there is none), and how billing works.
The minimum term and what happens after it.
That ad spend is paid by the client straight to the ad platforms, with no markup from Go Hero.
You see your own Schedule A on your plan page before you sign. Get yours at gohero.cc/price or gohero.cc/growth.